Adeneli Thought Leadership Seminar Series
Please Book/Select at the Bottom

Date: Thursday, January 22nd, 2026
  Time: 12 PM PST / 3 PM EST
Format: Zoom Interactive Forum | Duration: 1 Hour

Introduction:

Adeneli is launching a series of executive seminars designed to elevate how organizations think about packaging. Our first session introduces The Packaging Hierarchy of Needs—a strategic framework that aligns functional requirements, operational efficiency, user experience, and brand value.

About This Session:

We've developed a strategic framework—The Packaging Hierarchy of Needs—that maps how packaging decisions cascade through entire operations, from functional requirements and operational efficiency to user experience and brand value.

Bringing the Hierarchy of Needs to Life:

Omar Khan, Director and Chief Learning Officer at 3S Consulting, will join Ben during the session to provide additional insight into applying the Packaging Hierarchy of Needs to real-world organizational challenges.

Omar brings 35+ years of consulting experience across global brands and has developed methodologies for translating strategic frameworks into actionable organizational change. He'll be available during the Q&A to address questions about implementation, strategic alignment, and how to adapt the framework to your specific context.

For those interested in exploring how to apply this framework directly to your organization through a comprehensive diagnostic process, a "Strategic Health Check" that explicitly draws on the "Hierarchy of Needs", we'll follow up with details after you register. You're also welcome to connect with Omar directly during the session to discuss how the Packaging Hierarchy of Needs can be brought to life in your business.

Availability for Omar’s consultancy services in 2026 is limited, so we encourage you to schedule a follow-up promptly if you're interested in securing a spot to ensure your best strategy is converted into decisive action.

Who Should Attend:

This session is designed for everyone packaging touches: solution providers, brand owners, operations managers and industry partners who want a more sophisticated lens for evaluating packaging strategy—whether you're advising clients, developing solutions, or optimizing your own operations.

What You'll Gain:

• 
  A shared strategic framework for diagnosing packaging challenges and opportunities across the value chain that will help you enhance your overall value proposition through packaging

• Deeper insight into how packaging influences operational performance, consumer engagement, and profitability with hardcore, immediately applicable "take aways"

• Practical impact you can share with your clients, partners, or internal teams

• Industry dialogue with peers tackling similar strategic challenges

 Whether you're a solution provider, brand executive, operations leader, or strategic partner in the packaging ecosystem, you will emerge with a impactful, applicable and compelling way to evaluate and elevate your strategic packaging choices and decisions. 

Seminar Capacity & Attendance:

To ensure a highly interactive discussion, participation in this seminar is intentionally limited to 30 attendees. This smaller format is designed to encourage meaningful cross-dialogue and to provide every participant with the opportunity to ask questions, share perspectives, and engage directly with the presenters and peers.

If you accept the invitation and later find that you’re unable to attend, we kindly ask that you notify us as early as possible. Advance notice allows us to offer your seat to another interested participant and helps us maintain the quality and balance of the discussion

Total booking fee: $400